Gary, the owner of the business approached Boozaga as a result of a client recommendation and explained how his current website was very dated and he really needed somebody who was going to take control of the complete project of developing a new website and convincing him if he needed to engage with social media for his business.
We met with Gary and some of his team and used our ASTAR method to develop the solution that worked for Gary.
- We performed a Competitors analysis to see what the competition were up to online and how successful they were
- The overall Online Presence was looked at to see what way the business was represented in the online world
- A Website Analysis was performed to see what the good and bad bits were from the old site – sometimes it makes sense to carry the successful elements through to the new site
Based on the information gathered in the Analysis phase we developed a new online strategy for the business which outlined why the business needed a new responsive website and how a social media presence would benefit the business – this was selective due to the nature of the business and available in house resources to maintain it.
- A new SEO Friendly responsive website wasdesigned and developed which showcased the business strengths and expertise and made it easy for potential clients to find the services they needed and make contact with the business team
- Google Analytics was installed on the site so that the team could monitor and improve the performance of the site pages through an ongoing process
- A Facebook page was launched with Facebook Advertising used to create brand awareness and drive enquiries into the business
The Boozaga team trained Staff to maintain the website and to use Facebook & carry out updates on a regular basis
- More Traffic was driven to the site
- More Leads were generated through the integrated online strategy
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