To succeed, every business needs Customers.  The big question is – how do you get customers?

To become customers, people need to know about your business and what you can offer them.  This is where Marketing becomes important.  So how are you going to successfully market your business?

To help you with this decision we’ve put together some key points and questions – think before you leap as rushed decisions can be costly both in terms of time and money.

Doing It Yourself (DIY)

• Do you have enough expertise to develop a winning strategy?
• Do you have enough time to work on marketing or should you be spending your time on production of your product or service?
• Doing your own marketing means you will be 100% focused on your business objectives
• Easy access to your industry knowledge and expertise
• Building in-house teams of skilled and motivated people establishes a basis for continuous improvement but it can be costly when you are starting out
• Minimising the number of people between campaign design, decisions and execution leads to speed and agility. You also have the ability to react to any sudden changes and opportunities.

 

Use the Experts – Agencies and/or Consultancies

• Hiring a marketing expert to devise your marketing strategy and campaigns is ultimately the fastest way to experienced professionals working on your business objectives. You save time and effort through not having to find and recruit the right people. Even if you do, could you afford to hire the high level of senior talent you get through a consultancy.
• Consultancies work with a number of different customers at the same time in different industries and geographical locations, which gives them a high level of expertise and knowledge and best practices across many different sectors which they can use on your strategy and campaigns.
• Consultancies offer a large range of services with experts in each area and so you get access to a multidisciplinary team for your business.
• Agencies can provide variety in the clients they work with for their creative teams, keeping them inspired and up-to-date. The benefit for you can be creative and exciting campaigns that your own team wouldn’t have thought of.

 

Time to see which option is best for you?

Here are some questions you should ask yourself: My own team:

 

• Can I find or afford the right marketing professional to handle my campaigns?
• If not will a more junior person be able to do what I need?
• Do I know what my objectives are or do I need advice and help?
• Will my marketing team be able to handle all the elements I need as part of my marketing effort or will I end up managing a lot of different elements myself
• Would my own team be able to keep up with the rapidly changing marketing environment?

 

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We only provide best advice for you and your business not advice that helps us to get you to spend as much money as possible with us.